WASHINGTON. May 24, 2024 (Biz Republic) — Agriculture Secretary Tom Vilsack announced that the U.S. Department of Agriculture is allocating $300 million to 66 U.S. organizations, under the new Regional Agricultural Promotion Program (RAPP), to build demand for American food and farm exports in high-potential markets around the globe.
Secretary Vilsack launched RAPP in October 2023, authorizing $1.2 billion in Commodity Credit Corporation funding to help U.S. exporters expand their customer base beyond traditional and established markets, focusing on regions such as Africa, Latin America and the Caribbean, and South and Southeast Asia, where consumer demand and purchasing power are growing.
“USDA and the entire Biden-Harris Administration are focused on creating more, new and better markets for U.S. producers and agribusinesses, and exports are a critical part of that effort,” Vilsack said. “By enabling U.S. exporters to expand their footprint in diverse and dynamic new markets, RAPP will help make them more competitive and resilient in an increasingly volatile global trading environment. We know the potential is out there, but it takes time and money to grow new markets. USDA is pleased to be able to provide the start-up capital to help tap into these opportunities, because if we are serious about reversing the decline of small and mid-sized farms, and building wealth that stays in rural communities, it’s crucial that we create and sustain diverse market opportunities abroad as well as at home.”
The initial round of RAPP funding will help recipient organizations carry out hundreds of projects encompassing a wide variety of products and markets. For example:
● The Cranberry Institute plans to conduct trade education seminars and other consumer-focused activities to target export opportunities in India, Brazil, Colombia and Southeast Asia.
● The Southern Forest Products Association is targeting new market opportunities for Southern yellow pine products throughout the Caribbean region through educational seminars and promotional events.
● The Hazelnut Marketing Board will conduct market research and trade missions to facilitate support market development in several African countries.
● The U.S. Dairy Export Council plans to expand its presence in Africa by utilizing RAPP funding to better understand and develop dairy import regulations and regulatory frameworks in many markets.
● The U.S. Meat Export Federation plans to expand its export efforts to new markets in the ASEAN region and throughout Africa, as well as enhance its investment in the convenience store segment in South Korea, Central America and Colombia.
● The Brewers Association will tap into the burgeoning craft beer scene in Southeast Asia, taking part in the region’s premier brewing trade show and festival and also bringing buyers from the region to the top trade shows in the United States.
The complete list of organizations that received RAPP funding:
RAPP FUNDING ALLOCATIONS — FY 2024
Alaska Seafood Marketing Institute: $4,041,000
American Feed Industry Association: $800,000
American Hardwood, Plywood, Softwood, and SFPA: $3,680,000
American Peanut Council: $2,970,000
American Pecan Council: $1,000,000
American Pistachio Growers/Cal-Pure Produce, Inc.: $5,000,000
American Sheep Industry Association: $1,200,000
American Soybean Association: $28,500,000
American Sweet Potato Marketing Institute: $330,000
Blue Diamond Growers/Almond Board of California: $10,000,000
Brewers Association, Inc.: $2,000,000
California Agricultural Export Council: $1,000,000
California Cherry Marketing and Research Board: $750,000
California Fresh Fruit Association: $1,000,000
California Olive Committee: $600,000
California Prune Board: $4,200,000
California Table Grape Commission: $3,350,000
California Walnut Commission: $7,000,000
Cherry Marketing Institute: $450,000
Cotton Council International: $19,000,000
Distilled Spirits Council: $300,000
Food Export Association of the Midwest USA: $15,500,000
Food Export USA Northeast: $17,500,000
Ginseng Board of Wisconsin: $455,000
Hazelnut Marketing Board: $455,000
Hop Growers of America: $1,200,000
Leather and Hide Council of America: $5,500,000
Mohair Council of America: $117,000
National Association of State Departments of Agriculture: $5,000,000
National Confectioners Association: $1,600,000
National Industrial Hemp Council: $745,000
National Potato Promotion Board: $6,500,000
National Watermelon Promotion Board: $300,000
New York Wine and Grape Foundation: $1,300,000
North American Renderers Association: $3,300,000
Northwest Wine Promotion Coalition: $2,400,000
Organic Trade Association: $2,500,000
Pear Bureau Northwest: $4,025,000
Pet Food Institute: $2,045,000
Raisin Administrative Committee: $1,245,000
Southern United States Trade Association: $9,380,000
Sunkist Growers, Inc.: $1,450,000
Synergistic Hawaii Agriculture Council: $1,000,000
The Cranberry Institute: $1,000,000
The Popcorn Board: $250,000
U.S. Dairy Export Council: $10,000,000
U.S. Dry Bean Council: $1,500,000
U.S. Grains Council: $17,000,000
U.S. Highbush Blueberry Council: $1,300,000
U.S. Livestock Genetics Export, Inc.: $4,752,000
U.S. Meat Export Federation: $21,000,000
U.S. Wheat Associates: $13,000,000
USA Dry Pea and Lentil Council, Inc.: $4,700,000
USA Poultry and Egg Export Council: $9,025,000
USA Rice Federation/US Rice Producers: $7,550,000
Washington Apple Commission: $7,000,000
Washington State Fruit Commission: $900,000
Welch Foods, Inc.: $1,300,000
Western United States Agricultural Trade Association: $6,035,000
Wine Institute: $13,000,000
Totals: $300,000,000
USDA touches the lives of all Americans each day in so many positive ways. Under the Biden-Harris Administration, USDA is transforming America’s food system with a greater focus on more resilient local and regional food production, fairer markets for all producers, ensuring access to safe, healthy and nutritious food in all communities, building new markets and streams of income for farmers and producers using climate-smart food and forestry practices, making historic investments in infrastructure and clean energy capabilities in rural America, and committing to equity across the Department by removing systemic barriers and building a workforce more representative of America.
