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Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History

From L to R: Jason Cowan, senior vice president, franchise development, signature brands, Choice Hotels; John Bonds, senior vice president, enterprise operations and technology, Choice Hotels; Pat Pacious, president and chief executive officer, Choice Hotels; Fredric Washington, managing partner, Southern Accommodations, LLC; Hemant Patel, regional vice president, franchise development, Florida, Georgia, and the Caribbean; David Pepper, chief development officer, Choice Hotels. From L to R: Jason Cowan, senior vice president, franchise development, signature brands, Choice Hotels; John Bonds, senior vice president, enterprise operations and technology, Choice Hotels; Pat Pacious, president and chief executive officer, Choice Hotels; Fredric Washington, managing partner, Southern Accommodations, LLC; Hemant Patel, regional vice president, franchise development, Florida, Georgia, and the Caribbean; David Pepper, chief development officer, Choice Hotels.

This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history.

ROCKVILLE, Maryland. October 6, 2020 (Biz Republic) — Choice Hotels International, Inc.’s (NYSE: CHH) one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history.

“Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and we strive to make every associate, franchisee and guest feel welcome, wanted and respected — that’s our brand promise,” said Patrick Pacious, president and chief executive officer, Choice Hotels. “As part of that pledge, our emerging markets franchise development team is constantly working to help extend the opportunity of hotel ownership to those who have historically been less represented in the hospitality industry.”

“For nearly 15 years, our emerging markets department has been working to help make small business ownership a reality for underrepresented minority entrepreneurs,” said John Lancaster, regional vice president, emerging markets, franchise development and owner relationships. “We are extremely proud of our history as the only lodging company with a team dedicated exclusively to growing a diverse franchisee base, and this multi-unit agreement, which is the largest we have ever entered, is a great example of how we are trying to accomplish that.”

The agreement with Washington, who is managing partner of Southern Accommodations, LLC and previously served as the U.S. Department of Housing and Urban Development lead in Florida under Presidents Bill Clinton, George W. Bush and Barack Obama, includes the following six hotels:

Sleep Inn – St. Augustine, Florida
Comfort Suites – Fort Myers, Florida
Sleep Inn – Fort Myers, Florida
MainStay Suites – Fort Myers, Florida
Sleep Inn – Ocala, Florida
MainStay Suites – Ocala, Florida

“It’s historically significant that the first hotel in this multi-unit deal is owned by an African American in St. Augustine, where there have been several prominent acts of racial discrimination in this industry,” said Washington. “This is a welcomed step forward and I appreciate the sincere collaboration with Choice Hotels to help address the racial divide that exists in our country by promoting African American hotel ownership. Choice leads the industry in creating true equity participation, and now I’ve experienced firsthand why — the company is not satisfied with hanging banners and coming up with logos, but they live inclusiveness and diversity every day.”

Choice Hotels’ emerging markets program has awarded and financially supported over 250 franchise agreements with underrepresented minority and veteran entrepreneurs in the program’s history, including 34 deals last year alone. This year, the company has yielded 17 contracts so far, even amid the COVID-19 pandemic, including two additional contracts with Washington for a Comfort Suites and MainStay Suites in St. Augustine. For more information about the program and development opportunities, visit choicehotelsdevelopment.com/incentives.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.