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Popular Mattel and Hasbro toys are displayed at the Toys R US in Macy's, in New York City, U.S., July 22, 2025. REUTERS/Sami Marshak.
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American Girl dolls, a brand owned by Mattel, are seen at the American Girl Place New York in Manhattan, New York City, U.S., November 24, 2021. REUTERS/Andrew Kelly.
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Barbie-themed merchandise is displayed at a mall in Glendale, California, U.S. July 17, 2023. REUTERS/Lisa Richwine
Entrepreneurs

U.S. small businesses want a piece of Barbie’s world

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