Elf on the Shelf figures are displayed at the company's studio Thursday, Aug. 27, 2020, in Atlanta. Christa Pitts, founder and co-CEO of The Lumistella Company, which produces toys, books and other products under the Elf on the Shelf and Elf Pets brands, says her retail orders were covered 100% before the pandemic. Now, only 50% are covered, forcing her to rethink who she will sell to. (AP Photo/John Bazemore)
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